Vishwaroopam is an upcoming Tamil-Hindi bilingual Indian spy thriller
film written, directed and co-produced by Kamal Haasan that features
himself in the lead role.
Kamal Haasan has tied up with over 400 cinema halls in the State and the
six big DTH providers — Tata Sky, Dish TV, Sun Direct, Videocon D2h,
Airtel Digital TV and Reliance Digital TV in the country to release his
film Vishwaroopam during the Pongal. season.
The one-time DTH premiere of the film will begin at 9.30 p.m. on January 10 and is priced at Rs.1,000 per home (Rs. 500 for the Hindi version Vishwaroop). Vishwaroopam, that has cost Kamal Haasan Rs. 95 crores approximately will hit an unprecedented number of homes before its theatrical release, a first in the world for a mainstream film.
Actor and film-maker Kamal Haasan, however, stands his ground that Vishwaroopam will
be premiered on the direct-to-home platform on January 10 despite
protest from various theatre owners, and will be released in theatres
the next day. In some advertisements, it is reconfirmed that the movie
is scheduled for theatre release on January 11.
In a recent press conference, he said the movie will be premiered on the
direct-to-home platform through all the six players — Dish, Tata Sky,
Sun Direct, Reliance Digital, AirTel Digital TV and Videocon D2H, adding
that the next day, the movie will be released in at least 400 screens
across Tamil Nadu. The DTH players, too, have started rolling out
advertisements in electronic and print media.
Words For the Pirates ?
As Kamal Haasan himself clarified on the piracy issue, “It’s easier to
track down the person who has made a print from DTH than any theatre,”
he said. What he didn’t say — that it can be tracked down to the
home/address of the pirate because films flash a unique code generated
by the set top box assigned to each home. This is the first time that
all DTH competitors have come on board together to premiere a film on
TV. “I would like to congratulate all competitors who have come
together,” Kamal Haasan said at a recent press conference to announce
the release.
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