Sony rolled out a nice and creative promotion for its new Xperia Acros S waterproof smartphone on the opening weekend of the new James bond Sky Fall movie, which later went on to become viral. Audience were handed over a cup of soda before entering the cinema hall, while all of them are enjoying the free cup of soda for the movie, intro scenes went on to find the lucky winner for whom a brand new version of the Xperia smartphone attached to the straw of the cup of Soda. Really entertaining piece of video have fun watching.